Privacy Policy

At Coach Hires London, operated by BusRoute (“we,” “us,” “our”), we are dedicated to safeguarding your privacy. This privacy policy, alongside our terms and conditions and any referenced documents, details how we manage personal data collected from or provided by you. We encourage you to review it carefully to understand our practices and views regarding your personal data and its handling. By visiting the Coach Hires London website or using our app, you agree to the practices described in this policy.

Under the General Data Protection Regulation (GDPR), BusRoute Ltd acts as the data controller. The company is registered in England and Wales, with company number 14331259, and its registered office is at 167-169 Great Portland Street, Fifth Floor, London, England, W1W 5PF.

Information we gather from you

We will gather and handle the following information about you:

• The information you share with us includes details submitted through forms on our website or app, or communicated via phone, email, and other channels. This includes data provided when searching for products or services, using social media features on our sites, participating in competitions, promotions, or surveys, and reporting any site issues. You may share your name, address, email, phone number, financial and credit card information, personal description, photographs, and content from social media accounts.
• The data we collect about you: With each visit to our sites, we automatically gather the following information:
  • Technical details include your Internet Protocol (IP) address, which connects your computer or mobile device to the internet, along with your login information.
  • Details about your visit, such as full URLs, your navigation path (including date and time), partners viewed or searched, download errors, and any phone numbers used to contact our customer service, are recorded.
  • Whether you’re a registered trade professional or a valued customer, your location is important.
• We collect information about you from external sources when you use our other websites or services. If we plan to share or merge this data with information gathered from this site or app, we will inform you at the time of collection and explain the purpose of doing so. We collaborate closely with third parties, including business partners, technical, payment, and delivery subcontractors, advertising networks, analytics providers, search information providers, and credit reference agencies. You will be notified when we receive information about you from these sources, along with the intended purpose for its use.

Purposes for Using Your Personal Data

The table below outlines how we intend to use your personal data, specifying the legal basis for each use. We also indicate our legitimate interests when applicable. Note that your personal data may be processed under various legal grounds, depending on its particular purpose.

Purpose/Activity	Type of data	Legal basis for processing, including legitimate interest considerations
To register you as a new customer or trade professional	(a) Identity(b) Contact	Execution of a contract with you
To efficiently manage and fulfill your order, including the delivery process:(a) Manage payments, fees and charges(b) Collect and recover money owed to us	(a) Identity(b) Contact(c) Financial(d) Transaction(e) Marketing and Communications	(a) Performance of a contract with you(b) Essential for our legitimate interests in recovering outstanding debts owed to us.
To manage our relationship with you, which includes:(a) We are informing you of updates to our terms and privacy policy.(b) Asking you to leave a review or take a survey.	(a) Identity(b) Contact(c) Profile(d) Marketing and Communications	(a) Performance of a contract with you(b) Necessary to comply with a legal obligation(c) Crucial for our legitimate interests: keeping records current and analysing customer and trade behaviours.
To facilitate your entry into a prize draw, competition, or survey, please participate.	(a) Identity(b) Contact(c) Profile(d) Usage(e) Marketing and Communications	(a) Performance of a contract with you(b) Crucial to our legitimate interests, this allows us to analyse how customers and trade professionals use our products and services, thereby enhancing their development and supporting our business growth.
To efficiently manage and protect our business and websites, we undertake a range of activities, including troubleshooting, data analysis, testing, system maintenance, support, reporting, and data hosting.	(a) Identity(b) Contact(c) Technical	(a) Essential for our legitimate interests, this includes business operations, administration, IT services, network security, fraud prevention, and activities related to business reorganisation or group restructuring.(b) Necessary to comply with a legal obligation
Our goal is to deliver relevant website content and advertisements while assessing the impact of the ads we show you.	(a) Identity(b) Contact(c) Profile(d) Usage(e) Marketing and Communications(f) Technical	Essential to our legitimate interests is the analysis of how customers and trade professionals use our products and services. This helps us enhance and develop them, expand our business, and refine our marketing strategy.
Leverage data analytics to enhance our website, products, services, marketing strategies, and customer relationships and experiences.	(a) Technical(b) Usage	Essential for our legitimate interests: to identify customer and trade professional categories for our products and services, ensure our website remains current and relevant, expand our business, and refine our marketing strategy.
To provide you with suggestions and recommendations for products or services that may capture your interest	(a) Identity(b) Contact(c) Technical(d) Usage(e) Profile	Essential for our legitimate interests (to enhance our products/services and expand our business)

Change of Purpose

We will use your personal data solely for its intended purpose unless we identify a legitimate need to use it in a way that aligns with the original intent. If you wish to understand how a new purpose is compatible with the initial one, please contact us. 

Should we need to use your personal data for a different purpose, we will inform you and explain the legal basis for doing so. Please note that in accordance with the above rules, we may process your personal data without your knowledge or consent when legally required or permitted.

Cookies

Our website uses cookies to distinguish you from other visitors, enhancing your browsing experience and allowing us to improve our site.

Applications of the Information

We use information held about you in the following ways:

• Information you provide us: We will use this data to:
  • To fulfil our contractual obligations and provide you with the requested information, products, and services.
  • To inform you about additional products and services we offer that are similar to those you’ve purchased or inquired about in the past.
  • To inform you, or allow selected third parties to inform you, about products or services that may interest you, we follow these guidelines: For existing customers or trade professionals, we will contact you electronically (via email or SMS) solely with updates about goods and services similar to those in previous transactions or inquiries. For new customers or trade professionals, if we allow selected third parties to access your data, they (or we) will reach out electronically only with your consent. If you prefer we do not use your data in this way or wish to refrain from sharing your information with third parties for marketing purposes, please indicate your preference by checking the appropriate box on the data collection form.
  • To keep you informed about updates to our service.
  • To deliver our site’s content most effectively for you and your device.
• Information We Collect About You: We will utilise this information to:
  • To manage our sites and support activities such as troubleshooting, data analysis, testing, research, and statistical or survey-related purposes;
  • To enhance our sites, ensuring optimal content delivery for both you and your computer;
  • To enable your participation in interactive features of our service whenever you desire;
  • In our commitment to ensuring the safety and security of our sites,
  • To evaluate the effectiveness of advertisements we show and deliver relevant ads to you and others;
  • To suggest products or services to you and other site users that might be of interest.
• We will integrate information from other sources with the details you provide and what we collect about you. This consolidated information will be used for the aforementioned purposes, tailored to the types of data we acquire.

Information Disclosure

You acknowledge our right to share your personal information with:

• Selected third parties include:

○ Business partners, suppliers, and subcontractors who support contract fulfilment;

○ Advertisers and ad networks requiring data to deliver relevant ads;

○ Analytics and search engine providers aiding in site improvement and optimisation.

We will disclose your personal information to third parties:

• If we buy or sell any business or assets, your personal data will be disclosed to the prospective parties involved in the transaction.
• If a third party acquires BUSROUTE or most of its assets, including its Coach Hires London operations, customer and trade professional personal data will be part of the transferred assets.
• If required to comply with legal obligations, enforce our terms and agreements, or protect the rights, property, or safety of Coach Hires London, our customers, trade professionals, or others, we will disclose your data.
• We may exchange information with other companies and organisations for fraud protection and credit risk reduction.

Where we store your personal data

We store your information on secure servers, and all payment transactions are encrypted with SSL technology for enhanced security. If you have a password to access certain parts of our site, it is your responsibility to keep it confidential. Please do not share your password with anyone.

While we make every effort to protect your personal data, the transmission of information over the internet is not entirely secure, and we cannot guarantee its safety during transfer to our sites; such transmissions are at your own risk. Once we receive your data, we apply stringent procedures and security measures to prevent unauthorised access.

Data retention

We will keep your personal data only as long as needed to achieve the purposes for which it was collected, including any legal, accounting, or reporting obligations. To determine the appropriate retention period, we assess the data’s quantity, nature, and sensitivity, the risk of unauthorised use or disclosure, the processing purposes and if these can be fulfilled by other means, along with applicable legal requirements.

Your legal rights

According to data protection laws, you have the right to access and manage your personal data under certain circumstances. To exercise these rights, please reach out to us.

Typically, no fee is required.

You can access your personal data and exercise your rights at no cost. However, if your request is clearly unfounded, repetitive, or excessive, we may impose a reasonable fee. In such instances, we also reserve the right to deny your request.

What we may need from you

To verify your identity and ensure your right to access your personal data (or exercise any other rights), we may request specific information from you. This security measure safeguards against unauthorised disclosure of personal data. Additionally, we might ask for further details regarding your request to expedite our response.

Time limit to respond

Our goal is to respond to all legitimate requests within one month. However, complex requests or multiple submissions may need additional time. In such cases, we will keep you informed with regular updates.

Changes to our privacy policy

Future updates to our privacy policy will be posted here and, if necessary, communicated via email. We encourage you to check this page regularly to stay informed of any changes.

Contact

We’re happy to hear any questions, comments, or requests about this privacy policy—just send them to [email protected]. If you’ve got concerns about data protection, you can file a complaint with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection (www.ico.org.uk). However, we’d really appreciate the chance to tackle your concerns first, so please reach out to us initially.